Friday, July 30, 2010

Media Relations For Your Local MTA

Does your local music teacher's association sometimes have difficulty getting the media to cover your events? Mine does. I was searching online for something else recently, and I unexpectedly turned up an extensive resource for media relations that is specifically intended for music organizations.

You'll find articles on how to write press releases, media alerts, a chapter backgrounder, and more, with samples of each. There are articles on how to pitch stories, generate exposure, and deal with the media. This guide was written by The American Guild of Organists' Professional Networking and Public Relations Committee to help local chapters publicize their events. This is a super page to share with your MTA's publicity chairperson. Hope you find this helpful!

AGO Media Relations Handbook


natalie said...

This is wonderful! Thanks for sharing, Laura!

natalie said...

BTW...your blog is not currently set to allow commenters to just enter their name and website address. Only those with a Google or OpenID account can leave comments. I don't know if this is intentional or not, but I prefer to just enter my own name and website rather than having to go through my Google account. There are probably others who share that preference, so I thought I would let you know in case you'd like to change the settings! :-)

Laura Lowe said...

Thanks for the heads-up on the commenting. I had changed my settings because I was getting a ton of spammy comments from commercial sites, but I had thought that OpenId would allow you to just enter your name and website. it's the "anonymous" option that I don't like when I make comments available to anyone.