Does your local music teacher's association sometimes have difficulty getting the media to cover your events? Mine does. I was searching online for something else recently, and I unexpectedly turned up an extensive resource for media relations that is specifically intended for music organizations.
You'll find articles on how to write press releases, media alerts, a chapter backgrounder, and more, with samples of each. There are articles on how to pitch stories, generate exposure, and deal with the media. This guide was written by The American Guild of Organists' Professional Networking and Public Relations Committee to help local chapters publicize their events. This is a super page to share with your MTA's publicity chairperson. Hope you find this helpful!
AGO Media Relations Handbook